About Us

The Pure Flame brand is owned by The Black Gem Charcoal Group / Black Gem Trading CC, and we were founded on the belief that there is nothing better than spending time with the ones you love around the BBQ.

All of our products are manufactured in our company owned factory in Africa with offices in Dubai & Australia and warehouse in Africa.

With current distribution throughout the Middle East, we now also offer wholesale distribution Australia wide.

We recognise that the charcoal marketplace is global and extremely competitive. What sets our products apart is the quality, consistency and standard of our charcoal.

OUR PRODUCTS

We are proud to stock products that are:

100% Natural
Organic
Free from Chemical Additives
Free from paraffin tainting
Completely odourless.

Why Choose Us

95% Of excellent reviews
2k Charcoal sales
100% Happy customers

We are driven to ensure that our products are never compromised in meeting our customers' needs. We design and manufacture products the way we know they are meant to be used to ensure customers have a wonderful experience every time they fire up.

ODOURLESS
ORGANIC
PREMIUM QUALITY
CHEMICAL FREE